About DSA

Top quality products from the industry’s most trusted brands.

Founded in 1998, DSA is the premiere Canadian national manufacturers’ representative agency for the Industrial/MRO, Safety, Automotive and Fire channels. Our focus is on facilitating connections between manufacturers and key regional distributors, end-users, wholesalers and buying groups across Canada. 

Our nationwide presence enables us to pool and leverage opportunities, maximizing our overall impact. Through collaboration & coordination amongst our team of experienced solutions managers, we effectively navigate the vast Canadian market landscape, optimizing sales channels and enhancing accessibility for both manufacturers and distributors.  At DSA, we recognize the significance of overcoming geographical barriers, extensive coverage across Canada underscores our commitment to delivering unparalleled service and results. 

Our key strengths lie in our extensive network within the industry, our in-depth understanding of market dynamics, and commitment to delivering exceptional service to our manufacturers, distributors and end-users. Through strategic partnerships and a customer-centric approach, we strive to drive growth and a safe/productive workplace for all parties involved.